Easter is second only to Christmas for retail spending events in the UK. That long weekend is when consumers get bombarded to sales events and the notion that spring is here so it’s time to spruce up your house, your wardrobe your car and almost everything else.
Here is Wire Fittings guide to for independent retailers on how to make the most of the holiday.
I know it’s only one weekend, but the UK retail market is worth £365 million pounds. So it pays to prepare early. Themed window displays and pavement signage help attract the attention of passing shoppers.
Did you know that 50% of all purchase decisions are made on impulse? And the average person is exposed to 250 adverts per day!
That means you really need to shout at half of that passing traffic that are ready to buy. So it’s important to grab their attention.
Once in store signage is important. There are various way to point customers to your offers and best products. Adidas’ Digital Signage Boosts Sales By 40%. Now I’m not saying you will have access to digital signage, but it just highlights what can be achieved.
Think about the position of products.Is there a store to what you are selling? Which products to you want to entice customers with?
Plan for the weather
Tesco and the large multiples know the value in correlation between weather and sales. They will know in advance what weather to expect. If it’s hot, then don’t be surprised if the charcoal and meats come out.
Coca Cola know that as soon as the temperature heats up to 21 degrees Centigrade they will see a boost in sales.
Be flexible and be prepared to change offer or stock daily depending on sunshine or rain. Ensure you are attracting as much footfall as possible with a bright, bold and clear message.
Upsell at the till
Move your Display Stands and Dump Bins to make most of last minute buyers looking for gift. The supermarkets have been doing this for years. Strategically placed dump bins and stands are an easy way to upsell at the tills. Also try and place then near your seasonal stock.
The Halo Effect
There was an interesting piece of research called the Halo effect. The Halo effect occurs when promoting one item influences us to purchase another item. So consider placing your biggest selling products may help upsell other products that are placed next to them.