There was an interesting news story on the BBC website about whether Welsh politicians were sending Christmas cards in 2013.
Of the 60 Welsh politicians surveyed more than one third said they were not sending a traditional Christmas card. Instead they opted for an electronic version or donating to charity.
I wonder then if the Welsh assembly members are out of step with most of us. According to a Royal Mail survey 80% would rather receive a traditional card than an electronic version.
But I understand the politician’s dilemma. Whilst the average cost* of a Christmas card is £1.63, they will be held to closer scrutiny if their seasons greetings budget balloons too much. Unlike most of us where we might send 19 cards on average, a politician’s may have a more sizeable address list in case of Conservative Darren Millar – he sends out 500 cards.
Despite the interest in e-card the Christmas card business is still in rude health. In 2012 1.8billion Christmas Cards were sent. This works out at around £50m per year – I’m not quite sure how they calculate the figure.
Should I be tempted to send an e-card or send a festive poke on Facebook?
Take great care before you do. Whilst it is tempting to save money or the trees, try and guess how the recipient might feel.
Perhaps 5 years ago it might have been cool. But taking the time to go to the shops and buy stamps and cards might say more about you or your business rather than your face on a dancing elf.
As always I would be interested in your thoughts.
*Source:Royal Mail Press Release