Now is the season for good cheer. But at times you just stumble across a news story that makes you heart ache….just a bit.
The Telegraph and Saga polled 10,000+ people and asked them about Christmas Cards.
According to Saga’s research, “51 per cent of people over the age of 50 will send fewer Christmas cards than last year because of the higher cost of stamps”.
I suppose all this makes sense. Price increases of any kind will affect people’s pockets and in particular the most vulnerable.
However, I’m not sure that I agree with Ms Altman (Saga’s Director) that “This is a reduction in Christmas cheer” – clearly Ms Altman is looking to step in to Scrooges shoes this year.
Moreover I absolutely don’t agree with the math’s that this will result in 210 million less cards this year. I know some well-off over 50’s who are comfortable in their retirement. To my mind this is just news grabbing rhetoric.
Interestingly Royal Mail counter this with their own research saying that “people are still intending to send as many or more Christmas cards than last year”.
Either way Christmas cards never cease to be popular. And as a retailer you want to display your Christmas cards in the best light.
Take a look at our greeting card display stands. They are terrific for showing your cards.
Did you know: Charities estimate that £50m is raised for good causes through the sales of charity Christmas cards each year.
Back in the 60’s Andy Warhol coined the phrase, that “In the future, everyone will be famous for 15 minutes”. For some being noticed and having fame and celebrity status on television is a big thing.
It is television programmes like X-Factor and Big Brother that really brought to life celebrity culture within the UK. But getting noticed on the big and small screen is not just about people; it’s also about products.
A good product placement can be worth a lot to a business. The latest Bond movie, Skyfall is a perfect case in point. Sony, Aston Martin, Omega all appear in the film. And this in turn should help push sales.
But it doesn’t need to be Big Blockbuster films. It can be our daily Soap Operas. Coronation street has started to feature Product placement. Have you noticed the PP symbol (see right) and the beginning of the programme?
We at Wire Fittings are not immune from wanting to see our products on the small screen. By chance, one of our display stands appeared on Eastenders this week (8 October).
Our adjustable pocket floorstand was noticed in the background of the mini-mart (see pictures below).
We were all very happy in the office. But it really made me think how versatile display stands can be. Regardless of your type of business, whether it is a Exhibition, Office Reception, a retail shop or selling greetings cards in the East End of London you really need help in showcasing your products.
We are now trying to figure out how we can next introduce a wall stand into the next James Bond film.