We pride ourselves on our versatility here at Wire Fittings, but we must admit even we were quite impressed to see our handiwork used to decorate a department store in Rome, one of the great shopping capitals of the world!
We created these colourful wire hangers following a request from Fruit Of The Loom, who wanted something to display their 2012 Born In The USA collection in the Italian capital’s flagship UPIM store. UPIM is a popular fashion chain with over 100 outlets in Italy, specialising in clothes, cosmetics and perfumes.
We love the finished look of the window dressing – great work by the Fruit Of The Loom guys!
The combination of the chains (not made by us!) and the large hangers really bring the clothes to life and give the display a punchy, in-your-face quality that is sure to turn heads even in the hustle and bustle of busy Rome.
Of course this is a bit of a departure from the work we produce on a day to day business – our central focus is still on providing high quality wire display stands and racks for retailers and other businesses. Still, we don’t like to turn down the chance to do something a bit different if the opportunity arises, especially if it means we get pride of place in a shopfront in the Eternal City!
If you’d like to find out more about our international delivery options for Europe and elsewhere in the world, go and take a look at the export page on our website.