Britains love affair with shopping

shoppingIt was fascinating to watch ‘Robert Peston goes Shopping’, broadcast on Monday 2nd September. Here is a link to the BBC iPlayer where you can search for it.

The programme walks us through the history of retailing in Britain. From the 1940’s through to the present day. Part one talk about the shift that took place in retailing from the abolition of RPM (Retail Price Maintenance). Essentially a pice fixing mechanism through to the revolutions brought about by ASDA, Sainsbury’s, M&S and Next.

From me, I was particularly struck by the revolution that took place in shop displays. During the 1950’s J.Sainsbury’s tried a ‘bold’ experiment and introduced ‘self-service’.

This meant moving the products from behind the counter, where you were not allowed to touch them into the shop floor. Whilst not to everyone taste, it was noted that a few judges wives, preferred to be served this sparked massive change across the country. The shop at 911 London started this trend in 1950 when 10 shop had self service. By 1967 24,000’ish shops across the country had adopted the tactic.

Whilst back in the 50’s shop displays where minimal. The emphasis was change. No longer did the manufacturers have control. It was the customer who controlled what was being bought. Shop displays gave customers the opportunity to try products, look and feel them before they bought.

The emphasis on the product was further developed when Asda opened the first supermarket in Nottingham back in 1966.

After watching the programme, it struck me that the High Street, has been going through change since he 1950’s.

The revolutions that took place all those years ago was for the purpose of transforming shopping into something that was a drab and dreary experience into something that was fun, aspirational and exciting.

The internet is clearly the next revolution in Britain’s addiction to shopping. But Internet shopping is not exciting and it will never be. It is providing consumers greater access to goods, sometimes at a cheaper rate.

So, whilst the high street has been on the demise since the 50’s with the introduction of the supermarket and abolition of RPM.

It’s clear from the programme that it was the retailers that revolutionized the way we shop not the Government. Although they did help with the stopping RPM. But it was great innovators like Sainsbury’s, Asda, M&S, Next that challenged the way we shopped and brought change and more importantly choice to the consumer.

Getting people back to the shops and High Street, will not be easy. It will take something exciting to happen again, in the same way that Chelsea Girl grove queues outside the side back in the 70’s.

It will require innovation and maybe the intervention of the Government, local and national to make an incentive to bring people back and that will include reducing or cutting, business rates.

Trade shows

Exhibition season is in full throttle. For independents it is sometime the best and most cost effective way of getting in front of buyers from across the country perhaps Europe.

Take PG Live. This is the event of the year for the Greetings Cards industry. Here designers will be showcasing, what new for the year. Retailers of all shapes and sizes would be here. So from Post Office’s to Grocery chains and large retailer online and in-store.

PG live was excellent in attracting International interest too. Business people from Mexico, Italy and Belgium were there.

The Autumn Fair at the NEC has just ended this week and what a very good show it was.  Lots of our customers were exhibiting, they reported a very good busy day Sunday and Monday with quality buyers visiting and placing orders.  Tuesday and Wednesday were slightly quieter but still lots of visitors.

So as you can see attending one of these events will give you excellent expose to the right people within the industry.

So, if you plan is to attend one of these Trade Shows, here is a list of what is available.

2013

Autumn Fair NEC
1 to 4 September 2013
Birmingham

http://www.autumnfair.com/

Top Drawer Autumn
15 to 17 September 2013
London
http://www.topdrawer.co.uk/

Pulse
11-13 May
London
http://www.pulse-london.com/

Scotland’s trade Fair Autumn
22-23 September 2013
Glasgow
http://www.scotlandstradefairs.co.uk/autumn/Home.aspx

2014

Top Drawer Spring
12 to 14 Jan 2014
London
http://www.topdrawer.co.uk/

Giving & Living
12 to 15 Jan 2014
Exeter
http://www.givingliving.co.uk/

Scotlands Trade Fair Spring
19-21 January 2014
Glasgow
http://www.scotlandstradefairs.co.uk/spring/Home.aspx

Wales Spring Fair
19 to 22 January 2014
Llandudno
http://www.walesspringfair.com/

PaperWorld, Frankfurt
25 to 28 January 2014
Frankfurt
http://paperworld.messefrankfurt.com/frankfurt/en/besucher/willkommen.html

Spring Fair

2 to 6 February 2014
Birmingham
http://www.springfair.com/

London Stationary Show
1 to 2 April 2014
London
http://www.stationeryshow.co.uk/